International Business Marketing to Vietnam Market

The marketing strategy and approach for Himalaya Herbals to enter the Vietnamese market

Executive Summary

This document outlines the marketing strategy and approach for Himalaya Herbals to enter the Vietnamese market. Himalaya Herbals is an Indian company that manufactures herbal skincare and cosmetic products with a strong emphasis on safety and reliability through scientific research. Himalaya has a strong international presence and supplies its products to more than 90 countries. However, so far, it is…